Mathematical Programming Solver for Advertising and Marketing


Gurobi solvers can provide a considerable advantage for organizations when deploying advertising and marketing campaigns in today’s highly diverse and competitive world of new media that includes increasing ‘clutter’ and decreasing viewer attention. Optimization gives organizations the power to use their ever-growing amounts of data to make millions of automated decisions in order to maximize return on investments, while both expanding and improving customer relationships by providing the right people with the right messages at the right time.

Business problems include:

Search engine program planning scheduling, automatic auction bidding, customer behavior analysis, auto bidding, next generation advertising, product marketing, targeted political campaigning, inventory management, customer relationship management, marketing mix models


Common optimization problems:

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