Retail


Gurobi solvers help companies deliver the right products to the right customers at the right time in order to create the best possible purchasing experience. Optimization enables organizations to make better decisions from planning all the way through agile execution in the marketplace, including: deciding which locations have the greatest potential to support new stores, optimizing store layout to maximize space, analyzing which products to carry and how to merchandize them, inventory control, and determining which marketing elements will have the biggest impact on customer behavior.

Business problems include:

Site selection, store design, merchandise placement, inventory management, product category optimization, advertising and marketing mix optimization, pricing optimization, customer feedback analysis, supply chain management, inventory stocking and reordering, workforce scheduling


Common optimization problems:

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