Working with both internal experts and external partners, you will lead the efforts to design and construct all new written content while working to refine all existing content. The role is critical to the success of the business for two reasons: 1. The construction and deployment of high-quality written content allows Gurobi to remain the undisputed thought leader in the space of mathematical optimization, 2. Fresh and engaging written content is the key ingredient in our marketing automation process.
This role acts as the developer, curator and ultimate owner for all written content in all forms and deployed through myriad marketing channels. Content requirements include:
- In-person training programs (for our one-day and two-day events)
- Math programming modeling examples
- User case studies
- White papers
- Website content
- Digital marketing