Our Optimization practice, www.princetonoptimization.com, is led by CEO Steve Sashihara, author of The Optimization Edge (McGraw Hill), www.optimizationedge.com, the first non-technical introduction to optimization for business executives; and Optimization Principal Dr. Irv Lustig, a recognized analytics trailblazer, former CPLEX/ILOG/IBM executive, author of more than 30 articles and scientific papers, award-winning mathematical programmer, and former professor at Princeton University. We emphasize an end-to-end approach to analytics that includes problem definition/framing, solution approach/design and action/change management. Services include the development and deployment of breakthrough optimization and predictive analytics solutions, and advanced analytics model review and validation. An INFORMS Roundtable member, Princeton Consultants is an 85-person firm with offices in Princeton and New York City.