Advertising & Marketing

Make an Optimal Impact

Expand and improve customer relationships by providing the right people with the right messages at the right time.

Advertising & Marketing

Make an Optimal Impact

Expand and improve customer relationships by providing the right people with the right messages at the right time.

Advertising & Marketing

Make an Optimal Impact

Expand and improve customer relationships by providing the right people with the right messages at the right time.

Overview


Gurobi solvers can provide a considerable advantage for organizations when deploying advertising and marketing campaigns in today’s highly diverse and competitive world of new media that includes increasing ‘clutter’ and decreasing viewer attention. Optimization gives organizations the power to use their ever-growing amounts of data to make millions of automated decisions in order to maximize return on investments, while both expanding and improving customer relationships by providing the right people with the right messages at the right time.

Overview


Gurobi solvers can provide a considerable advantage for organizations when deploying advertising and marketing campaigns in today’s highly diverse and competitive world of new media that includes increasing ‘clutter’ and decreasing viewer attention. Optimization gives organizations the power to use their ever-growing amounts of data to make millions of automated decisions in order to maximize return on investments, while both expanding and improving customer relationships by providing the right people with the right messages at the right time.

Overview


Gurobi solvers can provide a considerable advantage for organizations when deploying advertising and marketing campaigns in today’s highly diverse and competitive world of new media that includes increasing ‘clutter’ and decreasing viewer attention. Optimization gives organizations the power to use their ever-growing amounts of data to make millions of automated decisions in order to maximize return on investments, while both expanding and improving customer relationships by providing the right people with the right messages at the right time.

Explore real-world problems in your industry


Explore real-world problems in your industry


Explore real-world problems in your industry


"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

gurobi optimizer

The Solver that Does More

Gurobi delivers blazing speeds and advanced features—backed by brilliant innovators and expert support.

Unmatched Performance
Continuous Innovation
Responsive, Expert Support
Feature image
Unmatched Performance

With Gurobi’s advanced algorithms, you can add complexity to your models to better represent real-world systems—and still solve them within the available time.

Significant speed-ups across all major problem types, achieving a 92x improvement in MILP performance since version 1.1
Tuned to optimize performance over a wide range of instances and applications
Rigorously tested for numerical stability and correctness using an internal library of more than 10,000 industry and academic models
Learn More

Frequently Asked Questions


Frequently Asked Questions


Additional Insights

Case Studies

Case Studies

Marketing Attribution: Driving Smarter Media Investments

Marketing Attribution optimizes $1.4B+ in annual ad spend for a global consumer health brand across 160 countries.

Case Studies

Emesa: Marketing Campaign Optimization

Emesa drives higher traffic and revenue by delivering personalized email campaigns to the right customers at the right time.

Case Studies

National Football League Scheduling

The NFL uses optimization to schedule 256 games across 17 weeks, balancing trillions of possibilities into a perfect season plan.

Additional Insights

Case Studies

Case Studies

Marketing Attribution: Driving Smarter Media Investments

Marketing Attribution optimizes $1.4B+ in annual ad spend for a global consumer health brand across 160 countries.

Case Studies

Emesa: Marketing Campaign Optimization

Emesa drives higher traffic and revenue by delivering personalized email campaigns to the right customers at the right time.

Additional Insights

Case Studies

Case Studies

Marketing Attribution: Driving Smarter Media Investments

Marketing Attribution optimizes $1.4B+ in annual ad spend for a global consumer health brand across 160 countries.

Case Studies

Emesa: Marketing Campaign Optimization

Emesa drives higher traffic and revenue by delivering personalized email campaigns to the right customers at the right time.

Case Studies

National Football League Scheduling

The NFL uses optimization to schedule 256 games across 17 weeks, balancing trillions of possibilities into a perfect season plan.

Start Solving with Gurobi

Try Gurobi on your own optimization models and see how it performs on real decision problems.

Start Solving with Gurobi

Try Gurobi on your own optimization models and see how it performs on real decision problems.

Start Solving with Gurobi

Try Gurobi on your own optimization models and see how it performs on real decision problems.

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© Gurobi Optimization, LLC. All Rights Reserved.

Join our newsletter to stay up to date on features releases and more.

By subscribing you agree to with our Privacy Policy

© Gurobi Optimization, LLC. All Rights Reserved.