Demand Gen Report recently featured Gurobi in an article highlighting how Marketing Attribution leveraged Gurobi-powered optimization to help a global healthcare advertiser improve marketing ROI by 13%. Facing a highly complex media planning challenge, spanning dozens of brands, countries, channels, and trillions of possible allocation decisions, Marketing Attribution used Gurobi to rapidly generate optimized media plans, enabling faster decision-making, more efficient budget allocation, and measurable performance gains at scale.