Why More Businesses Are Turning to Prescriptive Analytics for Smarter Decisions


Why More Businesses Are Turning to Prescriptive Analytics for Smarter Decisions


Why More Businesses Are Turning to Prescriptive Analytics for Smarter Decisions


As more and more businesses look to streamline their decision-making, they’re increasingly turning to prescriptive analytics to achieve optimal outcomes.

We are proud to announce that Gurobi Optimization has been named a Sample Vendor in the 2025 Hype Cycle™ for Analytics and Business Intelligence report. We believe this is a powerful step forward in our efforts to increase the adoption of prescriptive analytics and help more businesses transform their processes.

Read the full report to explore:

  • How prescriptive techniques support better business outcomes

  • What’s driving the adoption of prescriptive analytics across industries

  • Recommendations for overcoming potential obstacles

Access your complimentary copy today!

Gartner Reports: Gartner, Hype Cycle for Analytics and Business Intelligence, 2025, by Jamie O’Brien, Edgar Macari and David Pidsley, June 17, 2025

GARTNER is a registered trademark and service mark and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

As more and more businesses look to streamline their decision-making, they’re increasingly turning to prescriptive analytics to achieve optimal outcomes.

We are proud to announce that Gurobi Optimization has been named a Sample Vendor in the 2025 Hype Cycle™ for Analytics and Business Intelligence report. We believe this is a powerful step forward in our efforts to increase the adoption of prescriptive analytics and help more businesses transform their processes.

Read the full report to explore:

  • How prescriptive techniques support better business outcomes

  • What’s driving the adoption of prescriptive analytics across industries

  • Recommendations for overcoming potential obstacles

Access your complimentary copy today!

Gartner Reports: Gartner, Hype Cycle for Analytics and Business Intelligence, 2025, by Jamie O’Brien, Edgar Macari and David Pidsley, June 17, 2025

GARTNER is a registered trademark and service mark and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

As more and more businesses look to streamline their decision-making, they’re increasingly turning to prescriptive analytics to achieve optimal outcomes.

We are proud to announce that Gurobi Optimization has been named a Sample Vendor in the 2025 Hype Cycle™ for Analytics and Business Intelligence report. We believe this is a powerful step forward in our efforts to increase the adoption of prescriptive analytics and help more businesses transform their processes.

Read the full report to explore:

  • How prescriptive techniques support better business outcomes

  • What’s driving the adoption of prescriptive analytics across industries

  • Recommendations for overcoming potential obstacles

Access your complimentary copy today!

Gartner Reports: Gartner, Hype Cycle for Analytics and Business Intelligence, 2025, by Jamie O’Brien, Edgar Macari and David Pidsley, June 17, 2025

GARTNER is a registered trademark and service mark and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

What is Decision Intelligence?

Decision intelligence technology can transform your business. But don’t just take our word for it—discover how the world’s leading enterprises are already leveraging this powerful tool:  

  • Transportation providers, such as Air FranceSwissport, and Uber, use decision intelligence to create optimal routing, staffing, and maintenance plans.

  • Professional sports leagues, including the National Football League and Beko BBL, plan their game schedules using decision intelligence.

  • Instacart uses decision intelligence to handle the complex logistics of its four-sided marketplace and successfully fulfill millions of orders each day.

What is Decision Intelligence?

Decision intelligence technology can transform your business. But don’t just take our word for it—discover how the world’s leading enterprises are already leveraging this powerful tool:  

  • Transportation providers, such as Air FranceSwissport, and Uber, use decision intelligence to create optimal routing, staffing, and maintenance plans.

  • Professional sports leagues, including the National Football League and Beko BBL, plan their game schedules using decision intelligence.

  • Instacart uses decision intelligence to handle the complex logistics of its four-sided marketplace and successfully fulfill millions of orders each day.

"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

"Gurobi's advancements go beyond performance to enhance usability, appealing to both beginner and expert users."

Gurobi 13.0 Beta Tester

"We’ve been doing optimization for decades, and Gurobi is simply the fastest and most reliable solver we’ve tested. We use it on every project."

"It’s not just about getting the best answer; it’s about giving advisors and clients a plan they can understand and trust. What would take hours to do manually, we can do in minutes, with better outcomes."

Global Reach

Enterprises across industries trust Gurobi to solve their biggest logistics challenges, even as their decisions grow in scale and complexity.

  • SAP Logo
  • Audi Logo
  • NFL Logo
  • Google Logo
  • FCC Logo
  • AIRFRANCE Logo
  • Pirelli Logo
  • Nike Logo
  • Hewlett Packard Logo
  • Boeing Logo
  • Coca-Cola Logo
  • Siemens Logo
  • McKinsey & Company Logo

Global Reach

Enterprises across industries trust Gurobi to solve their biggest logistics challenges, even as their decisions grow in scale and complexity.

  • SAP Logo
  • Audi Logo
  • NFL Logo
  • Google Logo
  • FCC Logo
  • AIRFRANCE Logo
  • Pirelli Logo
  • Nike Logo
  • Hewlett Packard Logo
  • Boeing Logo
  • Coca-Cola Logo
  • Siemens Logo
  • McKinsey & Company Logo

Global Reach

Enterprises across industries trust Gurobi to solve their biggest logistics challenges, even as their decisions grow in scale and complexity.

  • SAP Logo
  • Audi Logo
  • NFL Logo
  • Google Logo
  • FCC Logo
  • AIRFRANCE Logo
  • Pirelli Logo
  • Nike Logo
  • Hewlett Packard Logo
  • Boeing Logo
  • Coca-Cola Logo
  • Siemens Logo
  • McKinsey & Company Logo

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© Gurobi Optimization, LLC. All Rights Reserved.

Join our newsletter to stay up to date on features releases and more.

By subscribing you agree to with our Privacy Policy

© Gurobi Optimization, LLC. All Rights Reserved.