Activation Guide
Read this guide first to get an overview of this campaign. It’s your go-to resource for launching this marketing campaign successfully and effortlessly, including instructions.
This toolkit will also provide you with some best-practice tips and key considerations to maximize your use of marketing collateral and create campaigns that deliver real value.
Logos
Various Gurobi logo files that you can use in your social media graphics and email templates.
Images
A selection of imagery you can use within the campaign, but you are very welcome to customize with your own production planning related images. By integrating stock photos into your social media graphics and email templates, you can craft professional, engaging visuals that resonate with your audience and elevate your social presence.
Click on a thumbnail to get the high-resolution image.
Emails
A series of customizable email templates to help you push prospects through the funnel and convert into leads. The emails include some engaging copy to personalize, and a relevant call to action, linking to an appropriate asset.
Click on a thumbnail to get the high-resolution image, or click the button below to download all of them at once.
Social Media Graphics
Our social media toolkit helps you showcase the benefits of Gurobi for production planning, plus the unique value you deliver. We provide you with the copy you need to promote the solution across social channels; along with relevant imagery to use with each post.
Each social post aligns to one of the four emails we outlined previously and comes with an engaging graphic to post alongside the suggested copy. You can share this content with your followers and connections and direct them to the landing page where they can continue their journey.
Click on a thumbnail to get the high-resolution image, or click the button below to download all of them at once.
Landing Page
Gurobi_CIAB2 Landing Page_Example
A packaged solution with suggested copy and sample mock-up of the page along with images you can use if needed.
The page will be hosted on your own CMS, the image to the left is a suggestion as to how the page could look, but please personalize it with your own content and imagery to align with your brand.
Sales Enablement Guide
Gurobi_CIAB2 Landing Page_Example
This guide provides insights and information to help you frame sales conversations with your production planning prospects.
It includes:
Clarification of target market and their current challenges.
The opportunities for optimization in production planning and the business benefits it delivers.
Stats to provide proof and back up your claims.
Key messages you can use to inform your calls.
