WEBINAR / EVENT
How Birchbox Transformed Its Operations With Mathematical Optimization
Discover how e-commerce company Birchbox uses mathematical optimization.
September 01 2022
WEBINAR / EVENT
How Birchbox Transformed Its Operations With Mathematical Optimization
Discover how e-commerce company Birchbox uses mathematical optimization.
September 01 2022
WEBINAR / EVENT
How Birchbox Transformed Its Operations With Mathematical Optimization
Discover how e-commerce company Birchbox uses mathematical optimization.
September 01 2022
Webinar Summary
Discover how e-commerce company Birchbox uses mathematical optimization.
Birchbox – the trailblazing subscription box service that launched in 2010 – had created a mixed-integer programming formulation to determine the products that would be sent to its subscribers in individual boxes on a monthly basis. The goal is to produce a set of different box configurations that are then assigned to customers – so that Birchbox can meet the diverse needs of its varied customer base.
As the business grew, the mixed-integer program was taking days to solve, and it was impossible to experiment with different business requirements to determine the best set of configurations. The RIP (Reciprocating Integer Programming) technique was created to reduce solution times to typically under 20 minutes using Gurobi, which has dramatically changed the way that Birchbox can run its subscription business.
In this webinar, you will learn:
How Birchbox, with Princeton Consultants, utilized the RIP technique to reduce solution times to under 20 minutes using Gurobi.
How Birchbox was able to transform and improve the way the company runs its subscription business using mathematical optimization.
Presented Materials
You can download the slides presented in this webinar here.
Webinar Summary
Discover how e-commerce company Birchbox uses mathematical optimization.
Birchbox – the trailblazing subscription box service that launched in 2010 – had created a mixed-integer programming formulation to determine the products that would be sent to its subscribers in individual boxes on a monthly basis. The goal is to produce a set of different box configurations that are then assigned to customers – so that Birchbox can meet the diverse needs of its varied customer base.
As the business grew, the mixed-integer program was taking days to solve, and it was impossible to experiment with different business requirements to determine the best set of configurations. The RIP (Reciprocating Integer Programming) technique was created to reduce solution times to typically under 20 minutes using Gurobi, which has dramatically changed the way that Birchbox can run its subscription business.
In this webinar, you will learn:
How Birchbox, with Princeton Consultants, utilized the RIP technique to reduce solution times to under 20 minutes using Gurobi.
How Birchbox was able to transform and improve the way the company runs its subscription business using mathematical optimization.
Presented Materials
You can download the slides presented in this webinar here.
Webinar Summary
Discover how e-commerce company Birchbox uses mathematical optimization.
Birchbox – the trailblazing subscription box service that launched in 2010 – had created a mixed-integer programming formulation to determine the products that would be sent to its subscribers in individual boxes on a monthly basis. The goal is to produce a set of different box configurations that are then assigned to customers – so that Birchbox can meet the diverse needs of its varied customer base.
As the business grew, the mixed-integer program was taking days to solve, and it was impossible to experiment with different business requirements to determine the best set of configurations. The RIP (Reciprocating Integer Programming) technique was created to reduce solution times to typically under 20 minutes using Gurobi, which has dramatically changed the way that Birchbox can run its subscription business.
In this webinar, you will learn:
How Birchbox, with Princeton Consultants, utilized the RIP technique to reduce solution times to under 20 minutes using Gurobi.
How Birchbox was able to transform and improve the way the company runs its subscription business using mathematical optimization.
Presented Materials
You can download the slides presented in this webinar here.
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.
Irv Lustig
Optimization Principal
Irv leads the development of custom optimization software. An internationally recognized leader in operations research and advanced analytics, Irv joined Princeton Consultants from IBM Research, where he cultivated state-of-the-art approaches for the next generation of optimization/business integration. Irv received Sc.B. and Sc.M. degrees in Applied Mathematics/Computer Science from Brown University and a Ph.D. in Operations Research from Stanford University, where he studied under George Dantzig, the father of linear programming. He has authored more than 30 articles and scientific papers and has received the Beale-Orchard-Hays prize for excellence in computational mathematical programming. Irv is a longtime active member of INFORMS and a Certified Analytics Professional.
Rob Randall, PhD
Senior Optimization Specialist with Princeton Consultants
Rob Randall, PhD, is the Senior Optimization Specialist with Princeton Consultants. Rob develops custom production optimization models and decision support systems and helps executives and operations personnel improve asset utilization and increase profit. In addition to building models, Rob is heavily involved in the gathering of requirements and design of surrounding decision support systems. Rob joined Princeton Consultants in 2006. He holds a PhD from Clemson University in Industrial Engineering with a focus on metaheuristic design and development.
David
Global Business Technology at Birchbox
David is the VP of Global Business Technology at Birchbox, the easiest way to discover and shop for beauty and grooming products. David leads Subscription Technology & Operations, Data & Business Intelligence, and Platform Product Management, focusing on creating data-driven experiences and the technologies that power them. David is an MBA candidate in the executive program at Columbia Business School and holds a BA from the University of Rochester, where he studied Economics, Computer Science, and Music and was an award-winning Kauffman Entrepreneurial Fellow. David also founded and plays drums in the Birchbox Band.
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.
Irv Lustig
Optimization Principal
Irv leads the development of custom optimization software. An internationally recognized leader in operations research and advanced analytics, Irv joined Princeton Consultants from IBM Research, where he cultivated state-of-the-art approaches for the next generation of optimization/business integration. Irv received Sc.B. and Sc.M. degrees in Applied Mathematics/Computer Science from Brown University and a Ph.D. in Operations Research from Stanford University, where he studied under George Dantzig, the father of linear programming. He has authored more than 30 articles and scientific papers and has received the Beale-Orchard-Hays prize for excellence in computational mathematical programming. Irv is a longtime active member of INFORMS and a Certified Analytics Professional.
Rob Randall, PhD
Senior Optimization Specialist with Princeton Consultants
Rob Randall, PhD, is the Senior Optimization Specialist with Princeton Consultants. Rob develops custom production optimization models and decision support systems and helps executives and operations personnel improve asset utilization and increase profit. In addition to building models, Rob is heavily involved in the gathering of requirements and design of surrounding decision support systems. Rob joined Princeton Consultants in 2006. He holds a PhD from Clemson University in Industrial Engineering with a focus on metaheuristic design and development.
David
Global Business Technology at Birchbox
David is the VP of Global Business Technology at Birchbox, the easiest way to discover and shop for beauty and grooming products. David leads Subscription Technology & Operations, Data & Business Intelligence, and Platform Product Management, focusing on creating data-driven experiences and the technologies that power them. David is an MBA candidate in the executive program at Columbia Business School and holds a BA from the University of Rochester, where he studied Economics, Computer Science, and Music and was an award-winning Kauffman Entrepreneurial Fellow. David also founded and plays drums in the Birchbox Band.
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.
Optimization Principal
Irv Lustig
Irv leads the development of custom optimization software. An internationally recognized leader in operations research and advanced analytics, Irv joined Princeton Consultants from IBM Research, where he cultivated state-of-the-art approaches for the next generation of optimization/business integration. Irv received Sc.B. and Sc.M. degrees in Applied Mathematics/Computer Science from Brown University and a Ph.D. in Operations Research from Stanford University, where he studied under George Dantzig, the father of linear programming. He has authored more than 30 articles and scientific papers and has received the Beale-Orchard-Hays prize for excellence in computational mathematical programming. Irv is a longtime active member of INFORMS and a Certified Analytics Professional.
Senior Optimization Specialist with Princeton Consultants
Rob Randall, PhD
Rob Randall, PhD, is the Senior Optimization Specialist with Princeton Consultants. Rob develops custom production optimization models and decision support systems and helps executives and operations personnel improve asset utilization and increase profit. In addition to building models, Rob is heavily involved in the gathering of requirements and design of surrounding decision support systems. Rob joined Princeton Consultants in 2006. He holds a PhD from Clemson University in Industrial Engineering with a focus on metaheuristic design and development.
Global Business Technology at Birchbox
David
David is the VP of Global Business Technology at Birchbox, the easiest way to discover and shop for beauty and grooming products. David leads Subscription Technology & Operations, Data & Business Intelligence, and Platform Product Management, focusing on creating data-driven experiences and the technologies that power them. David is an MBA candidate in the executive program at Columbia Business School and holds a BA from the University of Rochester, where he studied Economics, Computer Science, and Music and was an award-winning Kauffman Entrepreneurial Fellow. David also founded and plays drums in the Birchbox Band.
