
WEBINAR / EVENT
Ready, Set, Optimize: Building the Business Case and Securing Buy-In for Optimization Projects
Equip yourself to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
September 28 2023

WEBINAR / EVENT
Ready, Set, Optimize: Building the Business Case and Securing Buy-In for Optimization Projects
Equip yourself to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
September 28 2023

WEBINAR / EVENT
Ready, Set, Optimize: Building the Business Case and Securing Buy-In for Optimization Projects
Equip yourself to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
September 28 2023



Event Recap
Building a business case for mathematical optimization can be a daunting task, especially if you are asking for buy-in from various decision makers. Although this decision intelligence AI technology is a powerful and ubiquitous force in our modern world, some people lack an awareness of what mathematical optimization is and the value it can provide.
In this webinar, discover how to:
Communicate the unique value of optimization in a way that decision makers will understand.
Build a business case for the use of optimization within an organization, including overcoming organizational resistance and demonstrating how optimization provides a unique value-add that other tools are missing.
Answer frequently asked questions from decision makers and c-suite executives.
After watching this webinar, you will have the tools needed to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
Join special guest Steve Sashihara, Princeton Consultants CEO and author of the book “The Optimization Edge,” and Jerry Yurchisin, Gurobi Data Science Strategist for this practical webinar.
Additional Resources:
The Total Economic Impact (TEI) of the Gurobi Optimizer, September 2022
Discover the potential impact of the Gurobi Optimizer for your organization.
See actual applications of Optimization and Gurobi
Explaining Mathematical Optimization
Webinars, training, notebooks, coding examples and more!
INFORMS Edelman Award Finalists
High-impact projects, with measured financial and/or societal impact
Event Recap
Building a business case for mathematical optimization can be a daunting task, especially if you are asking for buy-in from various decision makers. Although this decision intelligence AI technology is a powerful and ubiquitous force in our modern world, some people lack an awareness of what mathematical optimization is and the value it can provide.
In this webinar, discover how to:
Communicate the unique value of optimization in a way that decision makers will understand.
Build a business case for the use of optimization within an organization, including overcoming organizational resistance and demonstrating how optimization provides a unique value-add that other tools are missing.
Answer frequently asked questions from decision makers and c-suite executives.
After watching this webinar, you will have the tools needed to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
Join special guest Steve Sashihara, Princeton Consultants CEO and author of the book “The Optimization Edge,” and Jerry Yurchisin, Gurobi Data Science Strategist for this practical webinar.
Additional Resources:
The Total Economic Impact (TEI) of the Gurobi Optimizer, September 2022
Discover the potential impact of the Gurobi Optimizer for your organization.
See actual applications of Optimization and Gurobi
Explaining Mathematical Optimization
Webinars, training, notebooks, coding examples and more!
INFORMS Edelman Award Finalists
High-impact projects, with measured financial and/or societal impact
Event Recap
Building a business case for mathematical optimization can be a daunting task, especially if you are asking for buy-in from various decision makers. Although this decision intelligence AI technology is a powerful and ubiquitous force in our modern world, some people lack an awareness of what mathematical optimization is and the value it can provide.
In this webinar, discover how to:
Communicate the unique value of optimization in a way that decision makers will understand.
Build a business case for the use of optimization within an organization, including overcoming organizational resistance and demonstrating how optimization provides a unique value-add that other tools are missing.
Answer frequently asked questions from decision makers and c-suite executives.
After watching this webinar, you will have the tools needed to explain the value of optimization to internal decision makers and get the buy-in needed for optimization projects.
Join special guest Steve Sashihara, Princeton Consultants CEO and author of the book “The Optimization Edge,” and Jerry Yurchisin, Gurobi Data Science Strategist for this practical webinar.
Additional Resources:
The Total Economic Impact (TEI) of the Gurobi Optimizer, September 2022
Discover the potential impact of the Gurobi Optimizer for your organization.
See actual applications of Optimization and Gurobi
Explaining Mathematical Optimization
Webinars, training, notebooks, coding examples and more!
INFORMS Edelman Award Finalists
High-impact projects, with measured financial and/or societal impact
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.
Jerry Yurchisin
Senior Data Science Strategist

Mr. Yurchisin has over ten years’ experience applying operations research, machine learning, statistics, and data visualization to improve decision making. Before joining Gurobi, Jerry (who also goes by Jerome) was a Senior Consultant at OnLocation, Inc. where he customized several linear programming models within the National Energy Modeling System (NEMS) to analyze implementing specific energy policies and utilizing new technologies.
Prior to OnLocation, Jerry was an Operations Research Analyst & Data Scientist at Booz Allen Hamilton for over seven years. There he formulated scheduling and staffing integer programming models for the US Coast Guard, as well as led a project to quantify the maritime risks of offshore energy installations with the Research & Development Center. Further, Jerry was the technical lead on several Coast Guard studies including Living Marine Resources and Maritime Domain Awareness, providing statistical analysis and building supervised and unsupervised machine learning models. He also performed statistical analyses, machine learning modeling, and data visualization for cyberspace directorates at DoD and DHS.
Jerry has several years of experience teaching a wide variety of college-level mathematics and statistics courses and has a passion for education. He also enjoys golfing, biking, and writing about sports from an analytics point of view. He lives in Alexandria, Virginia with his wife, son, and two dogs.
Jerry holds B.S., Ed. and M.S., Mathematics degrees from Ohio University and an M.S. in Operations Research and Statistics from The University of North Carolina at Chapel Hill.
Steve Sashihara
CEO, Princeton Consultants
Steve Sashihara is the CEO of Princeton Consultants www.princeton.com, which he founded in 1981. Steve’s passion is the design, development and deployment of optimization systems for industrial clients to drive game-changing results. He is the author of The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets (McGraw Hill), www.optimizationedge.com, the first non-technical introduction to optimization for business executives. For many years Steve has represented Princeton Consultants on the INFORMS Roundtable, the premier group of top-level leaders in applied operations research. Steve is a graduate of Princeton University.
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.
Jerry Yurchisin
Senior Data Science Strategist

Mr. Yurchisin has over ten years’ experience applying operations research, machine learning, statistics, and data visualization to improve decision making. Before joining Gurobi, Jerry (who also goes by Jerome) was a Senior Consultant at OnLocation, Inc. where he customized several linear programming models within the National Energy Modeling System (NEMS) to analyze implementing specific energy policies and utilizing new technologies.
Prior to OnLocation, Jerry was an Operations Research Analyst & Data Scientist at Booz Allen Hamilton for over seven years. There he formulated scheduling and staffing integer programming models for the US Coast Guard, as well as led a project to quantify the maritime risks of offshore energy installations with the Research & Development Center. Further, Jerry was the technical lead on several Coast Guard studies including Living Marine Resources and Maritime Domain Awareness, providing statistical analysis and building supervised and unsupervised machine learning models. He also performed statistical analyses, machine learning modeling, and data visualization for cyberspace directorates at DoD and DHS.
Jerry has several years of experience teaching a wide variety of college-level mathematics and statistics courses and has a passion for education. He also enjoys golfing, biking, and writing about sports from an analytics point of view. He lives in Alexandria, Virginia with his wife, son, and two dogs.
Jerry holds B.S., Ed. and M.S., Mathematics degrees from Ohio University and an M.S. in Operations Research and Statistics from The University of North Carolina at Chapel Hill.
Steve Sashihara
CEO, Princeton Consultants
Steve Sashihara is the CEO of Princeton Consultants www.princeton.com, which he founded in 1981. Steve’s passion is the design, development and deployment of optimization systems for industrial clients to drive game-changing results. He is the author of The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets (McGraw Hill), www.optimizationedge.com, the first non-technical introduction to optimization for business executives. For many years Steve has represented Princeton Consultants on the INFORMS Roundtable, the premier group of top-level leaders in applied operations research. Steve is a graduate of Princeton University.
Speakers
Meet Your Expert Speaker
Learn from the best in the industry, bringing years of experience and groundbreaking insights to the forefront of AI personalization.

Senior Data Science Strategist
Jerry Yurchisin
Mr. Yurchisin has over ten years’ experience applying operations research, machine learning, statistics, and data visualization to improve decision making. Before joining Gurobi, Jerry (who also goes by Jerome) was a Senior Consultant at OnLocation, Inc. where he customized several linear programming models within the National Energy Modeling System (NEMS) to analyze implementing specific energy policies and utilizing new technologies.
Prior to OnLocation, Jerry was an Operations Research Analyst & Data Scientist at Booz Allen Hamilton for over seven years. There he formulated scheduling and staffing integer programming models for the US Coast Guard, as well as led a project to quantify the maritime risks of offshore energy installations with the Research & Development Center. Further, Jerry was the technical lead on several Coast Guard studies including Living Marine Resources and Maritime Domain Awareness, providing statistical analysis and building supervised and unsupervised machine learning models. He also performed statistical analyses, machine learning modeling, and data visualization for cyberspace directorates at DoD and DHS.
Jerry has several years of experience teaching a wide variety of college-level mathematics and statistics courses and has a passion for education. He also enjoys golfing, biking, and writing about sports from an analytics point of view. He lives in Alexandria, Virginia with his wife, son, and two dogs.
Jerry holds B.S., Ed. and M.S., Mathematics degrees from Ohio University and an M.S. in Operations Research and Statistics from The University of North Carolina at Chapel Hill.
CEO, Princeton Consultants
Steve Sashihara
Steve Sashihara is the CEO of Princeton Consultants www.princeton.com, which he founded in 1981. Steve’s passion is the design, development and deployment of optimization systems for industrial clients to drive game-changing results. He is the author of The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets (McGraw Hill), www.optimizationedge.com, the first non-technical introduction to optimization for business executives. For many years Steve has represented Princeton Consultants on the INFORMS Roundtable, the premier group of top-level leaders in applied operations research. Steve is a graduate of Princeton University.