Gartner: How to Use Optimization Techniques to Unlock AI Value

Unlock the True Power of AI: Optimization Over GenAI

Are you using generative AI (GenAI) for your business challenges because it’s the right tool, or because of the hype? This essential Gartner® report: How to Use Optimization Techniques to Unlock AI Value, reveals why optimization techniques —not GenAI—are often the smarter, more cost-effective solution for complex problems like pricing, logistics, and resource allocation.

Unlocking AI value isn’t about chasing trends—it’s about choosing the right tools for the job. We believe this Gartner® report will help you:

Make smarter decisions about AI techniques by identifying when optimization is the right choice.
Recognize the importance of AI literacy—including how traditional AI, GenAI, and optimization can work together—and how it will impact your bottom line.
Drive real business outcomes like cost savings, efficiency gains, and revenue growth.
Balance innovation with responsibility through sustainable optimization practices
Build the right skill sets and team composition to implement optimization effectively.

This is an opportunity to rethink your AI strategy. Download this Gartner® report today to discover how optimization can unlock the full potential of your data, resources and decision-making.

Gartner, How to Use Optimization Techniques to Unlock AI Value, by Carlie Idoine, September, 2025

Access Gartner® Report

What is Decision Intelligence?

Decision intelligence technology can transform your business. But don’t just take our word for it—discover how the world’s leading enterprises are already leveraging this powerful tool:

Transportation providers, such as Air France, Swissport, and Uber, use decision intelligence to create optimal routing, staffing, and maintenance plans.
Professional sports leagues, including the National Football League and Beko BBL, plan their game schedules using decision intelligence.
Instacart uses decision intelligence to handle the complex logistics of its four-sided marketplace and successfully fulfill millions of orders each day.

“I use Python with Gurobi because it gives me the most control and flexibility to adjust the analyses to meet the client’s interests or needs.”

Alex Rothkopf
Supply Chain Management and Data Science Advisor PATH

“To solve complex, large-scale business problems stretching across a 30-year time horizon and involving millions of variables and constraints, you need a state-of-the-art solver.”

Tao Vink
Manager Polymathian

“How could WRSE plan 75 years ahead for such a complex problem and with so many uncertainties?”

Optimization Team
Decision Lab

“The Gurobi team is fantastic to work with.”

Lisa Spiden
CEO and Founder Workforce Analytics

“Gurobi provides us with the robust, reliable, and efficient solver we need to solve large problems frequently.”

Corey Noone
Director of Data Science and Optimization AMS

“We chose Gurobi because they have a superior solver, but also because they’re also scaling.”

Franz Hero
Senior Vice President and Head of Developmental Digital Supply Chain SAP

“
Working with Gurobi has been a great experience. When it comes to speed and performance, Gurobi is far ahead of the competition.
”

Zlatko Ofak
Business Development and Innovation Lead Uprise

“I have relied on Gurobi software since the formation of the company and have the highest degree of respect for their team and products.”

Jon Petersen
Head of Data Science, Aviation Uber

“[With Gurobi], our end users are provided with new optimization and planning solutions for their most important decisions.”

Dr. Sabine Seelenmeyer
Head of Optimization SAP

“Using personnel planning made things a lot easier. However, it is a very extensive field and many cogs must work together in order to achieve a good result. Looking back we can say that we achieved a lot.”

Andreas Discher
Managing Director Discher Bakery

Gartner: How to Use Optimization Techniques to Unlock AI Value

Unlock the True Power of AI: Optimization Over GenAI

Access Gartner® Report

What is Decision Intelligence?

“I use Python with Gurobi because it gives me the most control and flexibility to adjust the analyses to meet the client’s interests or needs.”

“To solve complex, large-scale business problems stretching across a 30-year time horizon and involving millions of variables and constraints, you need a state-of-the-art solver.”

“How could WRSE plan 75 years ahead for such a complex problem and with so many uncertainties?”

“The Gurobi team is fantastic to work with.”

“Gurobi provides us with the robust, reliable, and efficient solver we need to solve large problems frequently.”

“We chose Gurobi because they have a superior solver, but also because they’re also scaling.”

“
Working with Gurobi has been a great experience. When it comes to speed and performance, Gurobi is far ahead of the competition.
”

“I have relied on Gurobi software since the formation of the company and have the highest degree of respect for their team and products.”

“[With Gurobi], our end users are provided with new optimization and planning solutions for their most important decisions.”

“Using personnel planning made things a lot easier. However, it is a very extensive field and many cogs must work together in order to achieve a good result. Looking back we can say that we achieved a lot.”

You’re in Good Company

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Unlock the True Power of AI: Optimization Over GenAI

Access Gartner® Report

What is Decision Intelligence?

“I use Python with Gurobi because it gives me the most control and flexibility to adjust the analyses to meet the client’s interests or needs.”

“To solve complex, large-scale business problems stretching across a 30-year time horizon and involving millions of variables and constraints, you need a state-of-the-art solver.”

“How could WRSE plan 75 years ahead for such a complex problem and with so many uncertainties?”

“The Gurobi team is fantastic to work with.”

“Gurobi provides us with the robust, reliable, and efficient solver we need to solve large problems frequently.”

“We chose Gurobi because they have a superior solver, but also because they’re also scaling.”

“Working with Gurobi has been a great experience. When it comes to speed and performance, Gurobi is far ahead of the competition.”

“I have relied on Gurobi software since the formation of the company and have the highest degree of respect for their team and products.”

“[With Gurobi], our end users are provided with new optimization and planning solutions for their most important decisions.”

“Using personnel planning made things a lot easier. However, it is a very extensive field and many cogs must work together in order to achieve a good result. Looking back we can say that we achieved a lot.”

You’re in Good Company

GUROBI NEWSLETTER

Try Gurobi for Free

Evaluation License

Cloud Trial

Academic License

Search

Navigation Menu

RSS Feeds

News

Events

Resources

Jupyter Models

Case Studies

FAQs

Industries

Features

“
Working with Gurobi has been a great experience. When it comes to speed and performance, Gurobi is far ahead of the competition.
”