How artificial intelligence has become a cornerstone in driving Iberia’s digital transformation.

Broadcast live from the Gurobi Summit in Vienna, Iberia and Decide4AI shared how artificial intelligence (AI) has become a cornerstone in driving Iberia’s digital transformation—significantly reshaping operations, customer experience, and strategic decision-making.

While substantial progress has been made, optimization remains a promising yet underexplored frontier. This talk highlighted AI’s pivotal role at Iberia, illustrating transformative impacts across multiple business areas. Specifically, it will delve into how advanced optimization tools, such as commercial solvers like Gurobi, has delivered tangible value by streamlining complex operations and resource allocation challenges.

Through concrete examples of successful applications, the session emphasized that, despite current achievements, there remains significant untapped potential. By embracing optimization-driven strategies, Iberia continues its trajectory toward operational excellence and industry leadership.

Check out the webinar on demand here.

Iberia and Decide Soluciones: AI as a Catalyst for Transformation at Iberia – Unlocking the Power of Optimization

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