Marketing Campaign Optimization

Companies across almost every industry are looking to optimize their marketing campaigns. In this Jupyter Notebook, we’ll explore a marketing campaign optimization problem that is common in the banking and financial services industry, which involves determining which products to offer to individual customers in order to maximize total expected profit while satisfying various business constraints. You’ll learn how to formulate a mathematical optimization model of the problem (using machine learning predictive response models as parameters) and solve it using the Gurobi Optimizer.

This modeling example is at the beginner level, where we assume that you know Python and that you have some knowledge about building mathematical optimization models. The reader should also consult the documentation of the Gurobi Python API.