Most BI tools have addressed only descriptive and diagnostic analytics — rarely predictive or prescriptive analytics. This means they fail to recommend specific decisions or actions that would improve measurable value outcomes.

Download the report to learn why data and analytics leaders who are strategizing and planning to extend their analytics and BI solutions using data science and machine learning (DSML) techniques should: 

  • Select the optimal mix of predictive and prescriptive analytics capabilities by considering the nature of the problem and combining solutions such as forecasting, simulation, rules or optimization.  
  • Improve the ability of the organization to deliver predictive and prescriptive analytics techniques by building, training or outsourcing additional skills and the right technical tools. 


Gartner, Combine Predictive and Prescriptive Analytics for Better Decision Making, Aura Popa, 6 September 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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