BEAVERTON, Ore. – January 9, 2024 – Gurobi Optimization, LLC, the leader in decision intelligence technology, today announced the release of a new case study that explores how Fonterra successfully tackles production planning challenges with Gurobi.

As a dairy co-operative owned by approximately 9,000 farmers, Fonterra is committed to sustainable farming practices. But being responsible for 30% of the world’s dairy exports while also trying to do right by the environment comes with its own set of challenges, particularly when it comes to planning.

Since dairy is a natural product, its composition varies each day. For example, one day the milk might have more fat than was forecasted. This means Fonterra must make choices every day for how to make the best use of the components.

As a result, their production plans must be robust and flexible. By turning to Gurobi, Fonterra can now solve these complex product mix challenges in about 60 seconds. Read the full case study.


About Gurobi Optimization 

With Gurobi’s decision intelligence technology, customers can make optimal business decisions in seconds. From workforce scheduling and portfolio optimization to supply chain design and everything in between, Gurobi identifies the optimal solution, out of trillions of possibilities.

As the leader in decision intelligence, Gurobi delivers easy-to-integrate, full-featured software and best-in-class support, with an industry-leading 98% customer satisfaction rating.

Founded in 2008, Gurobi has operations across the Americas, Europe, and Asia. Over 2,500 global customers across 40+ industries run on Gurobi, including SAP, Air France, and the National Football League, as well as over 80% of the world’s leading enterprises. For more information, please visit or call +1 713 871 9341.



Nell-Marie Colman
(540) 952 9719
Gurobi Optimization


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