Demand Gen Report recently featured Gurobi in an article highlighting how Marketing Attribution leveraged Gurobi-powered optimization to help a global healthcare advertiser improve marketing ROI by 13%. Facing a highly complex media planning challenge, spanning dozens of brands, countries, channels, and trillions of possible allocation decisions, Marketing Attribution used Gurobi to rapidly generate optimized media plans, enabling faster decision-making, more efficient budget allocation, and measurable performance gains at scale.
Choose the evaluation license that fits you best, and start working with our Expert Team for technical guidance and support.
Request free trial hours, so you can see how quickly and easily a model can be solved on the cloud.