Director of Sales, Americas East & Brazil
Mr. O’Keefe has 25 years of experience as a technology sales and marketing executive, entrepreneur and software developer. Prior to joining Gurobi, he was Country Manager in Brazil for Telefonica LUCA, the data insights, mobile advertising and AI solutions unit of Telefonica Global. There he drove the go-to-market strategy for data monetization and led groundbreaking projects with enterprise and public sector clients, international development organizations and academic partners. He has spoken about Big Data at technology, advertising, retail, urban mobility, tourism and sustainability conferences. Prior to LUCA, Mr. O’Keefe was Strategic Partnerships Director for Latin America at Citrix Online. Earlier in his career, he developed the Channelweb and ITWeb portals, at CMP Media and ITMidia respectively, leading to his founding Lampada Global, a pioneering CRM consulting company in Brazil, growing it to provide services to clients in North and South America, as well as Europe. He graduated with honors in Economics from Rutgers University (USA) and earned a Master’s degree with Distinction from the University of Sussex (UK).