Solution Brief: Marketing Campaign Optimization
When it comes to business-to-consumer (B2C) marketing, companies from various industries across the business spectrum – including retail, financial services, travel, and e-commerce as well as higher education and non-profit – all face essentially the same challenge: They need to figure out the best way to use their limited resources (including marketing budget, channels, tools, and workforce capacity) to identify key audience segments and market their products to their highest value customers and prospects.
For decades, leading companies have been using mathematical optimization (on its own and in combination with machine learning) to conquer this B2C marketing challenge and boost the efficiency, effectiveness, and value of their marketing campaigns. Mathematical optimization enables you to efficiently target the right person, with the right offer, through the right channel, at the right time – and ultimately drive increased sales and ROI on your marketing campaigns.
Download this Solution Brief – produced by Gurobi in collaboration with Lityx and Princeton Consultants – to discover how you can use mathematical optimization to maximize the response and revenue that your B2C marketing campaigns deliver.