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Tata Steel On Track To Save Millions In Production Costs With Gurobi

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Solution Brief

Marketing Campaign Optimization

Mathematical optimization enables you to efficiently target the right person, with the right offer, through the right channel, at the right time – and ultimately drive increased sales and ROI on your marketing campaigns. This Solution Brief – produced by Gurobi in collaboration with Lityx and Princeton Consultants – to discover how you can use mathematical optimization to maximize the response and revenue that your B2C marketing campaigns deliver.

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Guidance for Your Journey

Gurobi: Always Free for Academics

We make it easy for students, faculty, and researchers to work with mathematical optimization.

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Trusted Partners, at Your Service

When you face complex optimization challenges, you can trust our Gurobi Alliance partners for expert services.

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We’ve Got Your Back

Our global team of helpful, PhD-level experts are here to support you—with responses in hours, not days.

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GUROBI NEWSLETTER

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Cookie	Duration	Description
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Cookie	Duration	Description
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Cookie	Duration	Description
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Cookie	Duration	Description
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_BUID	1 year	This cookie, set by Bizible, is a universal user id to identify the same user across multiple clients’ domains.
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_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gd_session	4 hours	This cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded.
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6suuid	2 years	6Sense Cookie
AnalyticsSyncHistory	1 month	LinkedIn cookie
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CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
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djaimses.a28e	30 minutes	DemandJump cookie
li_gc	5 months 27 days	LinkedIn Cookie
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vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
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_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_te_	session	Adroll cookie
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
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yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
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Burrito Optimization Game

Tata Steel On Track To Save Millions In Production Costs With Gurobi

Marketing Campaign Optimization