Mathematical optimization enables you to efficiently target the right person, with the right offer, through the right channel, at the right time – and ultimately drive increased sales and ROI on your marketing campaigns. This Solution Brief – produced by Gurobi in collaboration with Lityx and Princeton Consultants – to discover how you can use mathematical optimization to maximize the response and revenue that your B2C marketing campaigns deliver.

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Guidance for Your Journey

Gurobi: Always Free for Academics

We make it easy for students, faculty, and researchers to work with mathematical optimization.

Trusted Partners, at Your Service

When you face complex optimization challenges, you can trust our Gurobi Alliance partners for expert services.

We’ve Got Your Back

Our global team of helpful, PhD-level experts are here to support you—with responses in hours, not days.

What's
New at Gurobi

News
Gurobi 10.0 Delivers Blazing-Fast Speed, Innovative Data Science Integration, and an Enterprise Development and Deployment Experience
Latest release enables data professionals to easily integrate machine learning models into optimization models to solve new types of problems.
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Event
Webinar: What’s New in Gurobi 10.0
In this webinar, attendees will get a first look at our upcoming product release, Gurobi 10.0. We will summarize the performance improvements and highlight some of the underlying algorithmic advances, such as the network simplex algorithm, enhancements in concurrent LP, and optimization based bound tightening.
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new content
Cost Savings & Business Benefits for Gurobi Customers
2022 Total Economic Impact™ Study Reveals A 518% ROI with Gurobi
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