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Gurobi helps companies identify how to deliver the right products to the right customers at the right time in order to create the best possible purchasing experience. From planning all the way through agile execution in the marketplace, Gurobi enabled optimal decision-making, including: deciding which locations have the greatest potential to support new stores, optimizing store layout to maximize space, analyzing which products to carry and how to merchandize them, inventory control, and determining which marketing elements will have the biggest impact on customer behavior.
Gurobi delivers blazing speeds and advanced features—backed by brilliant innovators and expert support.
With our powerful algorithms, you can add complexity to your model to better represent the real world, and still solve your model within the available time.
Our development team includes the brightest minds in decision-intelligence technology--and they're continually raising the bar in terms of solver speed and functionality.
Our PhD-level experts are here when you need them—ready to provide comprehensive guidance and technical support. They bring deep expertise in working with commercial models and are there to assist you throughout the process of implementing and using Gurobi.
Dive deep into sample models, built with our Python API.
In this example, we’ll show you how to solve a goal programming problem that involves allocating the retailers to two divisions of a company in order to optimize the trade-offs of several market sharing goals. You’ll learn how to create a mixed integer linear programming model of the problem using the Gurobi Python API and how to find an optimal solution to the problem using the Gurobi Optimizer. This model is example 13 from the fifth edition of Model Building in Mathematical Programming by H. Paul Williams on pages 267-268 and 322-324. This modeling example is at the beginner level, where we assume that you know Python and that you have some knowledge about building mathematical optimization models. You may also want to check out the documentation of the Gurobi Python API.
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Mathematical optimization uses the power of math to find the best possible solution to a complex, real-life problem. You input the details of your problem—the goals you want to achieve, the limitations you’re facing, and the variables you control—and the mathematical optimization solver will calculate your optimal set of decisions.
85% of the world’s leading companies use mathematical optimization to make optimal business decisions. For example, Air France uses it to build the most efficient schedule for its entire fleet, in order to save on fuel and operational costs, while reducing delay propagation.
Descriptive and predictive analytics show you what has happened in the past, why it happened, and what’s likely to happen next. But to decide what to do with that information, you need human input—which can introduce bias.
With mathematical optimization, you receive a decision recommendation based on your goals, constraints, and variables alone. You can, of course, involve human input when it comes to whether or not to act on that recommendation. Or you can bypass human input altogether and automate your decision-making.
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